Fancyy Media

The Ask: Born from Andrew Caccaro’s admiration with the word “fancy”, Fancyy Media was created in order to satisfy Andrew’s passion for videography and capturing unique stories. Using his self-taught techniques, Andrew turned Fancyy Media into a business that reaches far and wide to satisfy clients who testify that his skills are top-notch. My team and I were asked to create a campaign to take Andrew through the next steps in the professional world of videography.

How I got there: Because of Andrew’s inability to reach/define a target audience, his skills had hit a roadblock. With new clients, Andrew will be able to explore different mediums and techniques. We decided to narrow his target audience to small business who support other small businesses. His social media campaign will help grow his audience and show his professional skills at such a young age.

Executions:

Social- Posts on TikTok, including process videos and final products. Posts and promotions on social media (Instagram, TikTok, Facebook) asking for clients interests and mentor guidance.

Print- Business Card to pass out to unknowing future clients.

Style- “Quirky, yet sophisticated… professional with a twist.”

Assets- Repackaging the Fancyy Media website and social media with a focus on Instagram to create a narrative of Andrew’s personality and work ethic.